I nearly spat out my coffee the other morning as I was reading the news: a company based in northern Italy had just trialed a new coronavirus swab test that’s sure to give results in a matter of hours.
Problem is that they chose to name it Daily Tampon. Regardless of the fact that most men would have a problem with this name or orifice to be used, the company still chose to go ahead with it and the new brand name made the papers, including the prestigious Il Sole 24 Ore.
I’m not privy to the reasons why the marketing department opted for this name but it’s misleading on two grounds: it’s not a tampon and it doesn’t need to be taken on a daily basis. Enough said.
